Ad Platform Selection skill: what it does and how to install it
Selects paid advertising channel families by business economics, audience, funnel stage, budget and allowable CAC, then defines a focused test plan.
Summary generated from the skill's documentation.
Install
$ npx skills add mbfinotti/advertising-skills --skill ad-platform-selectionRun it in a terminal. If your agent is already running, start a new session so it picks the skill up.
About this skill
What it does. Interviews the business about pricing, margins, retention, sales cycle, audience, budget and constraints. It applies affordability and disqualifier gates, ranks eligible channel families by value versus effort, checks funding floors, and produces one primary channel with rejected alternatives and pass/fail test criteria.
When to use it. For choosing where to spend a new advertising budget, comparing paid channels, or building an initial channel mix. It does not cover allocating spend across existing campaigns, pacing, bidding, guardrails, scaling, targeting, creative tests, tracking or landing-page reviews.
History
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