Ad Spend Allocation skill: what it does and how to install it
Allocates a fixed paid-media budget across campaigns, platforms and funnel stages using marginal return, evidence gates and bounded reallocation rules.
Summary generated from the skill's documentation.
Install
$ npx skills add mbfinotti/advertising-skills --skill ad-spend-allocationRun it in a terminal. If your agent is already running, start a new session so it picks the skill up.
About this skill
What it does. Interviews for budget, business model, measurement and constraints, then gates channels by payback, data quality and funding floors. It compares marginal-return evidence, presents allocation approaches, and produces an auditable split with assumptions, experiments, rollback thresholds and review dates without executing platform changes.
When to use it. For monthly or quarterly decisions about reallocating a fixed B2B or B2C advertising budget across channels, audiences or funnel stages. It does not raise the total budget, pace daily spend, or select channels at setup.
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