Ads Creative skill: what it does and how to install it

What it does. Audits paid-ad assets by concept, hook, offer, format, placement, audience, date and performance window, treating cosmetic resizes as one concept. It checks current platform specifications and policies, evaluates clarity, evidence, accessibility, destination match and safe zones, then produces prioritised refresh or experiment briefs with hypotheses, owners, measures and evidence.

When to use it. Use for ad copy, image or video reviews, creative diversity and fatigue analysis, or production planning. Fatigue is based on time-series delivery and response evidence, not age alone; emotional and cultural judgement remains with human reviewers.