Ads Google skill: what it does and how to install it

What it does. Collects account context and source lineage, reads relevant audit guidance, and evaluates measurement, search waste, structure, keywords, assets, bidding, budgets, settings, eligibility and policy. It returns validated JSON findings with evidence coverage, diagnoses, recommendations, uncertainties and unscored areas before rendering a report.

When to use it. For Google Ads audits covering Search, Shopping, Performance Max, Demand Gen, YouTube-linked inventory, conversion tracking or search terms. It requires account evidence for specific recommendations, does not invent negative keywords, and keeps changes as drafts until mutation checks pass.