Ads Meta skill: what it does and how to install it

What it does. Collects objectives, conversion definitions, account and event history, normalises evidence with source lineage, and evaluates Meta Ads measurement, attribution, creative, structure, audiences, placements, budgets, automation and policy. It separates observations from diagnoses and recommendations, preserves uncertainty, and returns validated JSON for a platform report.

When to use it. For Facebook or Instagram Ads audits, including Pixel, Conversions API, Advantage+ and campaign optimisation. It keeps cold-start dimensions separate, leaves unsupported or unavailable controls unscored, and treats account changes as drafts until the mutation gate passes.