Ads Budget skill: what it does and how to install it

What it does. Establishes objectives, conversion value, margins, cash and capacity constraints, then normalises spend and outcomes across comparable periods. Calculates break-even points, forecasts and sensitivity cases, and produces an allocation plan covering platform amounts, timing, guardrails, success measures and rollback triggers.

When to use it. For paid-media budget allocation, bidding strategy, pacing, scaling, ROAS targets and investment trade-offs. It treats common percentage or CPA-based budgeting rules as optional heuristics rather than universal decisions.