Paid Media Scaling skill: what it does and how to install it
Plans budget increases for proven paid campaigns, choosing step sizes, hold periods and rollback triggers while checking marginal economics, evidence and capacity.
Summary generated from the skill's documentation.
Install
$ npx skills add mbfinotti/advertising-skills --skill paid-media-scalingRun it in a terminal. If your agent is already running, start a new session so it picks the skill up.
About this skill
What it does. Interviews for spend, results, evidence, margins, measurement, creative, audience, cash and capacity, then checks all readiness gates. It compares vertical ladder, measure-first and horizontal expansion, derives a step size and hold period, and produces an auditable ramp with dated steps, monitoring, rollback actions and exit conditions. Numbers are labelled documented, research or folklore.
When to use it. For B2B or B2C campaigns that may be ready to scale, or have deteriorated after a budget increase. It does not allocate a fixed total, pace daily spend, or make platform changes.
History
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Installs via skills.sh
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