Ads Plan skill: what it does and how to install it

What it does. Builds a paid-media plan from business context and account evidence. It defines objectives, channels, campaign structure, audiences, budgets, creative, measurement and experiments, then phases launch and scale with owners, dependencies, guardrails and rollback conditions. Returns canonical JSON and a human-readable plan.

When to use it. For media plans, PPC or paid-social strategy, campaign architecture and channel roadmaps. Meta recommendations include cold-start checks, while unfamiliar channels may be left as research leads; the plan does not change an account without a separate mutation step.