Value Proposition skill: what it does and how to install it

What it does. Structures a product's value proposition around Who, Why, What before, How, What after and Alternatives. It profiles the customer, defines the job and current friction, explains the solution's value, compares substitutes, and produces a concise statement plus positioning for marketing.

When to use it. For creating or analysing a value proposition, customer value delivery or Jobs to Be Done framing. It favours one customer segment per pass and distinguishes this approach from Strategyzer's Value Proposition Canvas.