Ads Create skill: what it does and how to install it

What it does. Builds distinct campaign concepts from a validated brand profile, objective, audience, offer, proof and platform requirements. It separates factual claims from approved claims and hypotheses, checks copy limits and policy references, and returns a versioned creative brief and copy deck with hooks, proof, CTAs, adaptations and experiments.

When to use it. For campaign briefs, ad concepts, messaging, copy and creative production plans. Human review is required before production or launch, and it does not invent testimonials, certifications, scarcity, prices, outcomes or regulated claims.