Ad Buyer Group Mapper skill: what it does and how to install it
Maps B2B buying committees and multi-decider household purchases to role-specific messaging, ad-platform targeting proxies and buying-stage sequences.
Summary generated from the skill's documentation.
Install
$ npx skills add mbfinotti/advertising-skills --skill ad-buyer-group-mapperRun it in a terminal. If your agent is already running, start a new session so it picks the skill up.
About this skill
What it does. Asks about the offer, deal size, market, evidence, platforms and constraints. It proposes evidence-labelled roles, then pairs each with outcomes, risks, objections, messaging, proof and an ad-targeting proxy, with guidance on campaign structure and buying-stage sequencing.
When to use it. For B2B buying committees or multi-decider household purchases during advertising planning. It maps roles rather than sizing or building audiences; use audience-targeting work for that.
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