Marketing and SEO skills

Reads referring domains, backlinks, organic keywords and Content Explorer data from Ahrefs through its MCP server.

Works with Bing Webmaster Tools and IndexNow: Bing visibility, link data and URL submission, which also feed Microsoft Copilot citations.

Crawls, scrapes and maps a whole site through Firecrawl MCP to find all pages, broken links and site structure, including JS-rendered pages.

Pulls organic traffic, landing pages, referrers and search keywords from the Matomo Reporting API, as a GA4 alternative or complement.

Tracks how often ChatGPT, Perplexity and other LLMs cite a brand over time, using Profound data.

Measures AI share of voice across ChatGPT, Gemini, Perplexity, AI Overviews and AI Mode with SE Ranking data.

Runs Lighthouse across every page of a site with the Unlighthouse CLI, locally and without API quota.

Audits and fixes how ready a site is for AI agents: accessibility tree, robots.txt, llms.txt, Markdown delivery and treatment of agent traffic.

Runs a site-wide SEO audit and returns a scored report with prioritised fixes.

Analyses a site's backlink profile: anchors, toxic signals, competitor gaps and disavow candidates.

Clusters keywords by SERP overlap and designs a hub-and-spoke content architecture with internal links.

Generates competitor comparison and alternatives pages, with "X vs Y" layouts, feature matrices and schema markup.

Writes SEO content briefs with per-section word counts, competitor scoring and page-type templates, for new or existing pages.

Evaluates page content for usefulness, E-E-A-T, readability, thinness and readiness to be cited by AI, and cleans up AI-typical phrasing.

Brings live SEO data from the DataForSEO MCP server: SERPs, keyword volume and difficulty, backlinks, on-page checks and LLM mentions.

Captures a baseline of a page's SEO-critical elements, then detects changes and regressions over time.

Analyses ecommerce SEO: product pages, product schema, Shopping visibility, marketplace signals and keyword gaps.

Applies the FLOW framework (Find, Leverage, Optimize, Win) to SEO work, with stage-specific prompts from its knowledge base.

Audits and improves content for AI Overviews and answer engines: citability, entity clarity, crawler access and passage structure.

Connects to Google's SEO APIs: Search Console, PageSpeed Insights, CrUX field data, the Indexing API and GA4 organic traffic.

Audits, validates and generates hreflang tags for international sites, catching common language and region code mistakes.

Generates SEO images with Gemini: Open Graph previews, blog hero images, product photos and infographics.

Checks images for SEO and performance: alt text, file size, formats, responsive markup, lazy loading and layout shift.

Audits local SEO: Google Business Profile, NAP consistency, citations, reviews, local schema and location pages.