Marketing and SEO skills

Supplies marketing ideas, strategies and tactics for SaaS and software products.

Writes a full marketing plan for a client, an advised company or your own product, such as a go-to-market or 90-day plan.

Applies psychological principles, mental models and behavioural science to marketing decisions and copy.

Designs or improves an offer: value framing, bonuses, guarantees, scarcity, naming and payment structure.

Improves post-signup onboarding, user activation, the first-run experience and time to value.

Creates and optimises in-app paywalls, upgrade screens, upsell modals and feature gates.

Creates and optimises popups, modals, slide-ins and banners for conversion, including exit-intent and lead capture.

Helps with pricing decisions, packaging and monetisation: tiers, freemium, free trials, value metrics and price increases.

Creates and updates a product marketing context document covering positioning, target audience and product description.

Plans SEO pages built at scale from templates and data, such as directory, location and comparison pages.

Finds, qualifies and lists prospects to contact, for B2B SaaS, general B2B or local small businesses.

Helps with public relations: press coverage, journalist outreach, press releases and media strategy.

Creates, optimises and analyses referral programmes, affiliate programmes and word-of-mouth strategies.

Helps with revenue operations: lead lifecycle, lead scoring and routing, and the handoff from marketing to sales.

Creates sales collateral: pitch decks, one-pagers, objection-handling documents and demo scripts.

Adds, fixes and optimises schema markup and structured data such as JSON-LD for rich results.

Audits a site for SEO problems across technical SEO, on-page elements and meta tags, and explains why pages are not ranking.

Optimises signup, registration and trial activation flows to reduce friction and raise conversions.

Plans or restructures a website's page hierarchy, navigation, URL structure and internal linking.

Plans and builds SMS and MMS marketing: welcome flows, abandoned cart texts, win-back, promotional and transactional messages.

Creates and optimises social media content for LinkedIn, X, Instagram, TikTok and Facebook, and handles social listening.

Posts articles and image posts to a WeChat Official Account through the API or Chrome.

Posts to X, including regular posts with images or video and long-form X Articles written in Markdown.

Walks developers through the Google Ads API quickstart: credentials, client libraries and a first campaign query.