Corey Haines Skills

Plans, designs and implements A/B tests, from a single experiment to a full growth experimentation programme.

Generates and iterates ad creative at scale: headlines, descriptions, primary text and full ad variations for any paid platform.

Plans and optimises paid campaigns on Google Ads, Meta, LinkedIn, X and other ad platforms, including targeting and budget.

Optimises content to be cited by LLMs and to appear in AI-generated answers, covering AEO, GEO and LLMO.

Sets up, improves and audits analytics tracking: GA4, conversion and event tracking, UTM parameters and tag management.

Audits and optimises an App Store or Google Play listing to improve app visibility and ranking.

Works out which marketing drives conversions and revenue, helps choose an attribution model and reconciles conflicting numbers across tools.

Reduces churn with cancellation flows, save offers, failed-payment recovery and retention strategies.

Finds co-marketing partners, plans joint campaigns and generates partnership ideas.

Writes B2B cold emails and follow-up sequences aimed at getting replies.

Builds a community strategy for growing and running a Discord, Slack, forum or subreddit around a product.

Researches and profiles competitors starting from their URLs.

Creates competitor comparison and alternatives pages for SEO and sales enablement.

Plans a content strategy: what to create, which topics to cover and how to prioritise them.

Edits, reviews and improves existing marketing copy, and refreshes outdated content.

Writes and rewrites marketing copy for homepages, landing pages, pricing pages, feature pages and product pages.

Improves conversions on marketing pages and forms: homepages, landing pages, pricing pages and lead capture forms.

Conducts and synthesises customer research: interviews, transcripts, surveys and support data.

Submits a product to startup, SaaS, AI and review directories for backlinks, domain rating and discovery.

Creates and optimises email sequences: drip campaigns, nurture flows, onboarding emails and lifecycle programmes.

Plans and runs event marketing: webinars, conferences, trade shows, meetups and workshops, including sponsorship and speaking.

Plans and evaluates free tools built for marketing, such as calculators and generators, for lead generation and SEO value.

Creates and edits marketing images: blog heroes, social graphics, product mockups, banners and brand assets.

Runs influencer and creator partnerships: finding and vetting partners, structuring deals, briefing creators and measuring ROI.