Retargeting Funnel skill: what it does and how to install it
Designs multi-stage retargeting plans for paid advertising using conversion data, audience exclusions, message ladders, frequency caps and measurement tests.
Summary generated from the skill's documentation.
Install
$ npx skills add mbfinotti/advertising-skills --skill retargeting-funnelRun it in a terminal. If your agent is already running, start a new session so it picks the skill up.
About this skill
What it does. Builds retargeting stages from conversion lag and behavioural depth, then assigns recency windows, messages, offers, mutually exclusive exclusions and frequency caps. It checks audience size after exclusions and produces a measurement plan including incrementality testing, rather than building campaigns inside an ad platform.
When to use it. For retargeting, remarketing, abandonment, frequency-cap or converter-suppression planning across B2B and B2C funnels. It requires working event tracking and does not design cold prospecting tiers or write the final ads.
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