Pestle Analysis skill: what it does and how to install it

What it does. Evaluates a product or business across six macro-environment categories, rating each factor by impact and likelihood. It prioritises risks and opportunities, proposes strategic responses, defines monitoring metrics and contingency plans, and records assumptions requiring research.

When to use it. For market entry assessments, strategic planning, risk analysis, scenario planning or regulatory roadmaps. It is most useful with industry, geographic, product and current challenge context.