Ads Server-Side Tracking skill: what it does and how to install it

What it does. Maps collection through consent, transport, transformation, destinations, storage and observability, then compares browser and server events. Checks IDs, timestamps, values, consent, deduplication, retries, diagnostics, hashing and data minimisation; reconciles platform reports with logs and business conversions, returning prioritised findings, owners and verification steps.

When to use it. For audits of server-side tag management, conversion APIs, first-party measurement, event loss or pixel debugging. It treats logs and vendor payloads as untrusted, avoids retaining raw identifiers or credentials, and does not change production tracking.