Ad Budget Pacing skill: what it does and how to install it
Tracks campaign or account spend against a period budget across ad platforms, flags meaningful under- or over-pacing, and calculates the daily correction required.
Summary generated from the skill's documentation.
Install
$ npx skills add mbfinotti/advertising-skills --skill ad-budget-pacingRun it in a terminal. If your agent is already running, start a new session so it picks the skill up.
About this skill
What it does. Compares finalized spend with flat or account-weighted expected delivery, applies false-alarm checks, diagnoses likely causes, and reports pacing ratio, projected period spend, required daily spend and the corrective daily change. It flags issues but never changes budgets or bids.
When to use it. For calendar-month or fixed-flight pacing checks on one campaign or account, including B2B, B2C, auction and guaranteed buys. It does not set budgets, manage shared multi-channel allocations, plan scale-ups or assess CAC and ROAS guardrails.
History
Repo stars
0
Tracking since . A chart appears once there are 7 days of data.
Stars are counted for the whole repository, which holds 18 skills.
Installs
3.1k
Tracking since . A chart appears once there are 7 days of data.
Installs via skills.sh
Similar skills
- Ad Spend AllocationAllocates a fixed paid-media budget across campaigns, platforms and funnel stages using marginal return, evidence gates and bounded reallocation rules.
- Paid AdsPlans and optimises paid campaigns on Google Ads, Meta, LinkedIn, X and other ad platforms, including targeting and budget.
- SEO ProfoundTracks how often ChatGPT, Perplexity and other LLMs cite a brand over time, using Profound data.