PM Go-to-Market plugin: what it installs and how to add it
Plans go-to-market launches with customer profiles, beachhead segments, messaging, growth loops, and competitive positioning.
From the Marketplace: pm-skills marketplace
Install
> /plugin marketplace add phuryn/pm-skills> /plugin install pm-go-to-market@pm-skillsRun both lines inside Claude Code: the first adds the marketplace, the second installs the plugin.
What is inside
- 6skills
- 3commands
About this plugin
This plugin helps product managers shape go-to-market plans for new products and launches. It covers beachhead segment selection, ideal customer profiles, launch strategy, marketing channels, messaging, success metrics, growth loops, and go-to-market motions.
Use it to turn research data into an ICP, identify sustainable growth mechanisms, or prepare a sales-ready battlecard for a specific competitor. Its commands provide focused workflows for battlecards, growth strategy, and full launch planning.
What's inside
- 6 skills: beachhead-segment, competitive-battlecard, growth-loops, gtm-motions, gtm-strategy, and ideal-customer-profile
- 3 commands:
/pm-go-to-market:battlecard,/pm-go-to-market:growth-strategy, and/pm-go-to-market:plan-launch
More from pm-skills
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- PM Marketing GrowthGenerates product marketing ideas, positioning, value propositions, names, and North Star metrics for growth planning.Marketplace: pm-skillsGitHub stars: 26.7k
- PM Product DiscoveryGuides product discovery with ideation, assumption testing, experiments, feature prioritisation, and customer interview synthesis.Marketplace: pm-skillsGitHub stars: 26.7k
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Skills, not plugins
Prefer a single skill for marketing and seo work? 119 skills in the same category, each installed on its own.