Marketing Council
Corey HainesSimulates a board of well-known marketers, including Seth Godin, David Ogilvy and April Dunford, to give several views on one marketing question.
By agent · Hermes
Skills in the open SKILL.md format that Hermes reads. Each one has a plain-language summary and the command to install it.
$ npx skills add <author>/<skill> --agent hermes-agentReplace the placeholder with the author and skill name from the skill's page. Start a new Hermes session afterwards so the skill is picked up.
Simulates a board of well-known marketers, including Seth Godin, David Ogilvy and April Dunford, to give several views on one marketing question.
Supplies marketing ideas, strategies and tactics for SaaS and software products.
Sets up recurring marketing workflows that an AI agent runs daily, weekly or on a trigger instead of as one-off tasks.
Writes a full marketing plan for a client, an advised company or your own product, such as a go-to-market or 90-day plan.
Applies psychological principles, mental models and behavioural science to marketing decisions and copy.
Designs or improves an offer: value framing, bonuses, guarantees, scarcity, naming and payment structure.
Improves post-signup onboarding, user activation, the first-run experience and time to value.
Creates and optimises in-app paywalls, upgrade screens, upsell modals and feature gates.
Creates and optimises popups, modals, slide-ins and banners for conversion, including exit-intent and lead capture.
Helps with pricing decisions, packaging and monetisation: tiers, freemium, free trials, value metrics and price increases.
Creates and updates a product marketing context document covering positioning, target audience and product description.
Plans SEO pages built at scale from templates and data, such as directory, location and comparison pages.
Finds, qualifies and lists prospects to contact, for B2B SaaS, general B2B or local small businesses.
Helps with public relations: press coverage, journalist outreach, press releases and media strategy.
Creates, optimises and analyses referral programmes, affiliate programmes and word-of-mouth strategies.
Helps with revenue operations: lead lifecycle, lead scoring and routing, and the handoff from marketing to sales.
Creates sales collateral: pitch decks, one-pagers, objection-handling documents and demo scripts.
Adds, fixes and optimises schema markup and structured data such as JSON-LD for rich results.
Audits a site for SEO problems across technical SEO, on-page elements and meta tags, and explains why pages are not ranking.
Optimises signup, registration and trial activation flows to reduce friction and raise conversions.
Plans or restructures a website's page hierarchy, navigation, URL structure and internal linking.
Plans and builds SMS and MMS marketing: welcome flows, abandoned cart texts, win-back, promotional and transactional messages.
Creates and optimises social media content for LinkedIn, X, Instagram, TikTok and Facebook, and handles social listening.
Produces marketing video with AI tools and programmatic frameworks such as Remotion, Hyperframes, HeyGen and Veo.
Questions
Often. A skill is a folder of instructions and scripts in the open SKILL.md format, which Hermes reads. A skill that depends on tools only one agent provides will not carry over, so read the skill's source before you rely on it.
Each skill page has an install command. Run it in a terminal, then start a new Hermes session so the skill is picked up.
An instructions file is loaded in every session and describes the project. A skill is loaded only when a task calls for it, so it can be long and specific without costing context on every turn.